One of Hulu’s core values as an organization is giving back. With seven offices across the U.S., they decided to partner with a unique charity in each city to facilitate their summer giving back initiative called “Hulupalooza.” Hulu tasked Gravel with finding a charity in each of the cities that not only focused on helping youth but also matched the personality of each of the offices.  The offices varied in size from a staff of 15 all the way up to over 500. Plus all seven events needed to take place on the same date!  Gravel diligently researched each office to understand their individual culture as well as spatial, transportation and other local considerations. Some employees lived in major metropolitan areas, for example, without their own cars and therefore transportation would be taken into consideration. For the larger offices, the challenge was identifying a location and charity that could accommodate the entire group on the same day. Gravel was able to identify charities in all cities to fit each office’s unique specifications. Hulu teams bonded over giving back to youth in their communities and some were even motivated to continue working with charities beyond the events.