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READING LIST
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July 5, 2023

How To Bring Remote & Geographically Dispersed Teams Together In A Meaningful Way

Tips for enhancing collaboration, communication, and team cohesion in a remote work environment.

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May 3, 2021

7 Tips for Making Attendees Feel Comfortable at In-Person Events

As live events make their slow and steady return, attendees may still be nervous gathering in groups. Here are some smart ways to ease their concerns.

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April 28, 2021

The Safe and Flexible Event Marketing Solution Made For This Moment

“One of the biggest challenges brands are facing right now is meeting their objectives while navigating persistent uncertainty. Mobile tours offer flexibility in a time when we need it most.”

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April 27, 2021

Three Experts Weigh in on Designing Events for Social Distancing

As the industry reshapes the way it thinks about event spaces, the task of transforming attendees’ social behavior through design elements is also at play. To get a better handle on this new reality, we tapped a few experts for tips on approaching experience design in the COVID-19 age without compromising safety.

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April 20, 2021

How to Boost Morale and Safely Celebrate Corporate Events in 2021

From hybrid and split-attendance events to swag boxes and micro retreats, fostering a sense of community by bringing your clients and employees together is possible in 2021.

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April 19, 2021

How Event Pros Plan on Fusing Virtual and In-Person Elements at Live Events

Even when in-person events make their full return, catering to a virtual audience won't go by the wayside. Here's how to get the best of both worlds, according to 16 event planners across North America.

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April 10, 2021

The Complete Guide to Safe Meetings and Events

Explore how venues can fully equip themselves with the tools and resources needed to keep meetings and events heading back in the right direction, get advice and tips from industry experts to help guide you on the road to recovery, and much more.

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April 7, 2021

Reverse Activations: Events in your Audiences' Living Rooms and Backyards

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs.

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March 19, 2021

34 Social Distancing Parties & More to Inspire Your Safe Celebration

When COVID-19 hit, the future of upcoming graduations, proms, birthdays, baby showers, bridal showers, weddings, and more milestones were uncertain — that is, until people’s creativity and urge to gather for special events paved the way for countless safe celebration solutions.

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October 28, 2019

Our 4 Favorite Experiential Marketing Trends You’ll See Everywhere in 2020

When it comes to creating interactive experiences, big brands and companies are turning more and more to the same event teams that conjure creative galas and memorable milestone celebrations, as well as to event agencies who devote their time to over-the-top installations.

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May 10, 2019

How Spotify, Netflix, and 12 More of Your Favorite Brands Celebrate Big Milestones

Some of the Forbes 500 companies hold the most extravagant celebrations, and with good reason — they have much to celebrate. From topping annual Forbes’ lists to launching products we consume daily, each company has achievements — and people — worth celebrating with big events.

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