As live events make their slow and steady return, attendees may still be nervous gathering in groups. Here are some smart ways to ease their concerns.

“One of the biggest challenges brands are facing right now is meeting their objectives while navigating persistent uncertainty. Mobile tours offer flexibility in a time when we need it most.”

As the industry reshapes the way it thinks about event spaces, the task of transforming attendees’ social behavior through design elements is also at play. To get a better handle on this new reality, we tapped a few experts for tips on approaching experience design in the COVID-19 age without compromising safety.

From hybrid and split-attendance events to swag boxes and micro retreats, fostering a sense of community by bringing your clients and employees together is possible in 2021.

Even when in-person events make their full return, catering to a virtual audience won't go by the wayside. Here's how to get the best of both worlds, according to 16 event planners across North America.

Explore how venues can fully equip themselves with the tools and resources needed to keep meetings and events heading back in the right direction, get advice and tips from industry experts to help guide you on the road to recovery, and much more.

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs.

When COVID-19 hit, the future of upcoming graduations, proms, birthdays, baby showers, bridal showers, weddings, and more milestones were uncertain — that is, until people’s creativity and urge to gather for special events paved the way for countless safe celebration solutions.

When it comes to creating interactive experiences, big brands and companies are turning more and more to the same event teams that conjure creative galas and memorable milestone celebrations, as well as to event agencies who devote their time to over-the-top installations.

Some of the Forbes 500 companies hold the most extravagant celebrations, and with good reason — they have much to celebrate. From topping annual Forbes’ lists to launching products we consume daily, each company has achievements — and people — worth celebrating with big events.