
READING LIST
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April 27, 2021
Three Experts Weigh in on Designing Events for Social Distancing
As the industry reshapes the way it thinks about event spaces, the task of transforming attendees’ social behavior through design elements is also at play. To get a better handle on this new reality, we tapped a few experts for tips on approaching experience design in the COVID-19 age without compromising safety.

April 10, 2021
The Complete Guide to Safe Meetings and Events
Explore how venues can fully equip themselves with the tools and resources needed to keep meetings and events heading back in the right direction, get advice and tips from industry experts to help guide you on the road to recovery, and much more.

April 7, 2021
Reverse Activations: Events in your Audiences' Living Rooms and Backyards
Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs.

March 19, 2021
34 Social Distancing Parties & More to Inspire Your Safe Celebration
When COVID-19 hit, the future of upcoming graduations, proms, birthdays, baby showers, bridal showers, weddings, and more milestones were uncertain — that is, until people’s creativity and urge to gather for special events paved the way for countless safe celebration solutions.

October 28, 2019
Our 4 Favorite Experiential Marketing Trends You’ll See Everywhere in 2020
When it comes to creating interactive experiences, big brands and companies are turning more and more to the same event teams that conjure creative galas and memorable milestone celebrations, as well as to event agencies who devote their time to over-the-top installations.

May 10, 2019
How Spotify, Netflix, and 12 More of Your Favorite Brands Celebrate Big Milestones
Some of the Forbes 500 companies hold the most extravagant celebrations, and with good reason — they have much to celebrate. From topping annual Forbes’ lists to launching products we consume daily, each company has achievements — and people — worth celebrating with big events.
