CASE STUDY
BARSTOOL SPORTS UPFRONT ADVERTISING SHOWCASE
CHICAGO, IL
When Barstool Sports sought to create an impactful Upfront event, they partnered with Gravel to design and execute a dynamic brand experience that would resonate with their audience while maintaining their distinctive voice.
Working alongside industry leaders HMR Designs, Blue Plate Catering, and Jack Nadel International, we transformed the venue into an immersive Barstool-branded environment. The event featured carefully curated touchpoints that celebrated the brand's unique culture and engaged guests throughout the evening.
Key elements included: Custom-designed environmental graphics and signage that amplified the Barstool aesthetic; elevated bar fare and craft cocktails that elevated the casual sports-bar atmosphere; limited edition Barstool collector cards created exclusively for the event; and an interactive jersey customization station where guests could create personalized Barstool merchandise.
Through thoughtful design and meticulous execution, we delivered an experience that authentically represented the Barstool Sports brand while exceeding the expectations of an Upfront event.
PROGRAM TYPE
Corporate Event
SERVICES RENDERED
Spatial Design + Floorpans
Event Production
Guest Experience
Vendor Procurement
Food + Beverage Coordination
Gifting
Staffing
Event Branding, Signage + Wayfinding
Project + Budget Management
GALLERY
