United Airline’s annual Global Leadership Conference was held at McCormick Place, Chicago. The “Connections” space featured three areas working in unison to convey the conference theme, “Our People, Our Potential, Our Passion.” Attendees were mesmerized by the space and the overall look and feel. They took the time to read the written pieces, watch the videos, investigate each interactive space and engage with each area.
As a result, the exhibit elements worked seamlessly together and user interaction was maximized.