Not a Travel Agency. Not a Package. A Full-Service Production Partner—Always Custom.
- Gravel Experiential

- Nov 20, 2025
- 4 min read
Updated: 5 days ago
Most incentive travel companies fall into one of two categories: travel agents who book flights and hotels, or vendors selling pre-packaged "experiences" with fixed itineraries. Your team deserves more than off-the-shelf solutions or a vendor who merely makes reservations.
Gravel Experiential is a full-service event production agency specializing in custom corporate incentive travel programs. We don't sell packages. Instead, we create completely tailored incentive trips designed around your specific business goals and brand. From executive retreats and sales incentive trips to reward travel programs and corporate team-building experiences, we handle every detail of your incentive travel event.

What Full-Service Incentive Travel Planning Includes:
Custom Corporate Incentive Program Design
We don’t hand you a brochure of pre-set options. Every element, from destination selection to activity curation to gift selection, is customized specifically for your company and audience. Whether you’re planning an executive meeting in California wine country, a mountain retreat in Park City, or designing a sales reward program, we build it from scratch around your specific objectives and budget.
End-to-End Incentive Travel Logistics Management
While travel agents book flights and hotels and then hand you a confirmation number, we manage the entire production of your corporate incentive trip. This includes ground transportation coordination between venues, on-site event staffing, vendor management, detailed timeline development, contingency planning, and real-time problem-solving. We’re not just incentive travel planners; we’re event producers who execute flawlessly from arrival to departure.
Experiential Incentive Travel Program Design
We’re not connecting you with generic "team building" vendors. We’re designing memorable incentive travel experiences. Imagine a private sunset dinner overlooking vineyard hills or a master distiller-led tasting experience. Picture a welcome reception that sets the tone for unforgettable days ahead. Every detail is intentional. Check out how we transformed a Del Mar coastal retreat into an immersive experience that exceeded client expectations.

Dedicated Executive Producer for Your Incentive Trip
Unlike traditional incentive travel companies with account managers, a Gravel co-founder serves as your dedicated Executive Producer on every trip. This ensures senior-level strategic guidance, swift decision-making, and consistent vision across all incentive programs. Gravel co-founders Katie and Kristin bring decades of combined corporate event experience to every destination and decision. This guarantees that your incentive travel program reflects your brand and achieves your business objectives.
Corporate Event Production Expertise for Incentive Travel
We bring decades of corporate event production experience to incentive travel programs. This means professional-grade execution. We handle run-of-show development, audio-visual coordination for any meeting components, floral and décor design, branded materials and swag, professional photography and videography, entertainment booking, and talent management. These elements elevate a "nice trip" into an unforgettable incentive travel experience that rewards and drives results.
Single-Source Incentive Travel Solutions
You won’t be juggling multiple vendors for your corporate incentive trip. You’ll have one event production team, one point of contact, and one comprehensive budget. We handle flights and hotels, ground transportation and transfers, registration portals and attendee management, destination activities and experiences, meals and catering, custom gifts and branded materials, event staffing, and complete on-site production. Everything your incentive travel program needs is delivered by one trusted partner.
Why Meaningful Incentive Travel Programs Require Full-Service Event Production
The difference between booking travel and producing an incentive experience is significant. It’s the difference between attending a conference and being part of something memorable. When you invest in corporate incentive travel, you’re not just rewarding top performance. You’re strengthening business relationships, building company culture, motivating your sales team, and creating moments that people will talk about for years.
That requires more than just reservations. It requires strategic event planning, creative problem-solving, meticulous attention to detail, and flawless execution. It requires seasoned event producers who understand how to transform a destination into an immersive and unforgettable experience.

Our Approach to Corporate Incentive Travel Planning
We start with your business objectives. Who are you rewarding? What relationships are you building? What message do you want this incentive travel experience to send about your company culture and values? From there, we design backward by selecting destinations that align with your brand, curating activities that resonate with your specific audience, managing vendor relationships, optimizing the budget, and handling every logistical detail. This allows you to focus on being present with your team.
Whether it’s a private equity retreat at Palmetto Bluffs focused on relationship building or a Washington DC executive meeting combining business planning with cultural experiences, we bring the same level of strategic thinking and production excellence to every corporate incentive program.
The Importance of Customization in Incentive Travel
Customization is key to a successful incentive travel program. Each company has unique goals and values. By tailoring every aspect of the trip, you ensure that it aligns with your brand and resonates with your team. This personalized approach not only enhances the experience but also fosters deeper connections among participants.
Engaging Activities That Inspire
Incentive travel should be more than just a getaway. It should inspire and engage participants. We focus on creating activities that encourage teamwork, spark creativity, and promote collaboration. Whether it’s a cooking class with a local chef or an adventure activity like zip-lining, these experiences leave lasting impressions.
Building Lasting Relationships
One of the primary goals of incentive travel is to strengthen relationships. This is true not only among team members but also with clients and partners. By providing opportunities for meaningful interactions, you create an environment where relationships can flourish. This can lead to increased loyalty and better business outcomes.
Measuring Success
To ensure your incentive travel program is effective, it’s essential to measure its success. We help you establish clear metrics to evaluate the impact of the trip on your business goals. From participant feedback to tracking performance improvements, we provide insights that demonstrate the value of your investment.
Ready to Plan Your Next Corporate Incentive Travel Program?
Gravel Experiential specializes in custom corporate incentive travel that goes beyond booking to deliver fully produced, brand-aligned experiences. From destination selection and activity design to day-of execution and on-site management, we handle every aspect of your incentive travel program.
Whether you’re planning sales incentive trips, executive retreats, reward travel programs, or team-building experiences, our full-service event production approach ensures your investment delivers unforgettable moments and measurable business results.
New to Incentive Travel? Before you start planning, read our FAQ guide covering the 11 questions every company asks. View FAQs →
Let’s talk about your next incentive travel program. Contact us at info@gravelxp.com or visit www.gravelexperiential.com.
Gravel Experiential is a women-owned, Chicago-based event production agency delivering premium corporate events, incentive travel, conferences, and brand activations nationwide.




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