We partnered with Old Navy to organize a six-city tour to promote the addition of “Quick Change Stations” to their retail stores. We converted a sprinter van into a mobile store and organized local Old Navy merchandise specialists to provide mini-makeovers for consumers. We captured photos of each transformation that consumers could instantly upload to their social media platforms. Over 3,000 people experienced the mobile tour resulting in over 1 million social media impressions.
Vendor Procurement + Management Brand Ambassador Staffing
Design + Fabrication