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CASE STUDY
GRAND OPENING
CHICAGO, IL
NANDO'S MICHIGAN AVENUE
To create buzz and awareness around the opening of a new Nando's location on Michigan Avenue, we took the lead in managing an event that supported Social Works, Chance the Rapper's non-profit organization dedicated to Chicago Public Schools. Our responsibilities included A/V setup, security measures, graphics, and photography. Working closely with the Chicago Police Department, local alderman, and the Department of Transportation, we devised a comprehensive security plan that involved shutting down a block of Michigan Avenue to ensure the safety of the 700+ fans who flocked to meet Chance. The event was a resounding success, with close to 200 fans having the opportunity to meet Chance and savor the Nando's experience on Michigan Ave. Media coverage exceeded expectations, generating over 500,000 social media impressions, while Nando's generous donation of $50,000 to Social Works underscored their commitment to the cause. successful restaurants within the global fast-casual chain.
PROGRAM TYPE
Consumer Event
Media Event
SERVICES RENDERED
Venue Management
Spatial Design
Project Management
Event Production
Technical Oversight
Guest Experience
Vendor Procurement + Management Brand Ambassador Staffing
VIP Handling
GALLERY
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