To make a splash with the opening of the first Nando's restaurant in Chicago and introduce the local market to the authentic flavors of Peri-Peri and the South African and Portuguese roots of the brand, we organized an authentic block party. Collaborating closely with the City of Chicago, we successfully obtained permits to close the block of Randolph Street in front of the restaurant. The block party showcased entertainment from South Africa, featured "Build your Own Peri Peri Stations," and provided food and beverage service for over 300 enthusiastic Nando's fans. The event generated significant buzz in the neighborhood, signaling the restaurant's grand opening and leading to long lines of eager customers craving peri-peri chicken in the weeks that followed.