We designed and fabricated 21 custom spaces to highlight current brand-specific programs and campaigns for MolsonCoors. Conference guests were not only able to connect with each other within the space, but interact with each of the brands to learn more about new flavors, tools and partnerships that ultimately help distributors sell more beer over the course of the year. Attendees spent more time in the reception than in previous years resulting in more meaningful connections with the MolsonCoors brands and employees.