BRAND SHOWCASE + STREET PARTY

NEW ORLEANS, LA 
FULTON STREET

In downtown New Orleans, we curated an exceptional networking and brand experience for 3,400 conference guests. Through meticulous planning, we transformed two square blocks, along with eight bars and restaurants, into 19 distinct spaces where key brands from the MolsonCoors portfolio could showcase their stories and guests could gather insights on upcoming programs for the summer selling months. Collaborating with the City of New Orleans, we successfully closed down Fulton Street and the surrounding establishments to create a vibrant outdoor reception area, complete with a performance stage for Luke Bryan, a valued partner of Miller Lite. To enhance engagement, each guest received an RFID bracelet enabling them to interact with the various brands and access essential sales information. The feedback we received from guests regarding the reception experience was overwhelmingly positive, and the RFID interactions generated nearly 300,000 impressions on social media, further amplifying the impact of the event.

PROGRAM TYPE

Brand Showcase

SERVICES RENDERED

Creative Strategy
Experiential Design
Venue Selection + Management
Spatial Design
Project Management
Event Production
Technical Oversight
Guest Experience
Vendor Procurement +
F+B Management
Transportation
Brand Ambassador
Staffing
Content Management
Signage + Wayfinding
Floorplans
Design + Fabrication
Social + Networking Activities
Project + Budget Management
Permits