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CASE STUDY

"CRIERBALL" TEAR COLLECTION ACTIVATION AT SIX MAJOR RIVALRY FOOTBALL GAMES 
 
CHICAGO, IL - ATHENS, GA - PITTSBURGH, PA - DALLAS, TX - TUSCALOOSA, AL - COLUMBUS, OH

Partnering with Honeymoon Creative, our team brought an iconic whisky brand's boldest brand activation to life, transforming post-game emotions into marketing gold across six of football's most heated rivalry matchups. Armed with collection jars and the perfect mix of wit and empathy, our brand ambassadors turned losing fans' tears into the key ingredient for their limited-edition Crierball Whisky.

From the classic Georgia-Florida showdown in Athens to the frozen sidelines of Packers-Bears in Chicago, our teams covered the nation's biggest rivalries: Eagles-Cowboys in Dallas, Ravens-Steelers in Pittsburgh, and the season-defining matchups of Auburn-Alabama and Michigan-Ohio State. At each venue, we positioned custom-designed collection stations at strategic exit points. Our carefully trained team struck the perfect balance between cheeky and sympathetic, turning what could have been just another loss into a viral brand moment that had both winners and losers cracking smiles.

This wasn't just another brand activation – it was a masterclass in turning sports rivalry into marketing magic, one tear-filled jar at a time.

PROGRAM TYPE

Consumer Event

Media Event

SERVICES RENDERED

Venue Management

Project Management

Event Production

Technical Oversight

Guest Experience

Vendor Procurement + Management Brand Ambassador Staffing

Event Strategy

Giveaways

Tour Management

Age-Gating

GALLERY

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