
Super Bowl VIP Hospitality Case Study: Barstool Sports Lounge Experience in New Orleans
Full-Service Event Production: Venue Transformation, Interactive Entertainment & Brand Activation Management
CLIENT

LOCATION
New Orleans, LA
VENUE
Astor Crown Plaza Hotel
EVENT TYPE
Consumer Event
Media Event
HIGHLIGHTS
VIP Lounge Transformation
Custom Interactive Games
Louisiana-Inspired Cocktails
Exclusive Swag Shop
Barstool Sports VIP Lounge at Super Bowl LIX
When Barstool Sports needed to create the ultimate VIP experience for Super Bowl LIX in New Orleans, they called Gravel Experiential to bring the party to life. We transformed an Executive Suite at the Astor Crown Plaza Hotel into a high-energy branded playground that perfectly balanced Barstool's bold personality with VIP-level hospitality. Picture this: custom mini golf, spin-to-win games, a branded slushie bar pumping out Louisiana-inspired cocktails, and an exclusive swag shop – all wrapped in Barstool's signature style.
Our team handled everything from the initial "what if?" brainstorms to the final champagne toast, managing the full transformation of the space and keeping the good times rolling for three straight days. Working with our partners at CORT for furniture and local vendors for those authentic NOLA touches, we created a space that felt like Barstool's home away from home in the heart of the French Quarter.
The result? A perfect blend of content creation hub and VIP hangout spot that kept Barstool's most valuable partners entertained and engaged throughout Super Bowl weekend while generating plenty of social-worthy moments along the way.
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Frequently Asked Questions
Q: How do you transform hotel suites into branded event spaces?
A: We specialize in converting traditional hotel suites and conference spaces into immersive branded environments that reflect your company's personality and event goals. Our process includes space planning and design, custom installations and signage, lighting design, furniture selection and arrangement, and branded elements integration. We work closely with hotel management to ensure all modifications meet safety requirements while creating memorable experiences that feel authentic to your brand.
Q: What entertainment options work best for corporate VIP lounges?
A: Effective VIP lounge entertainment combines interactive activities with social sharing opportunities. Popular options include custom gaming experiences, branded photo opportunities, live entertainment or DJ sets, specialty cocktail programs, and exclusive merchandise experiences. We design entertainment that encourages networking while creating content-worthy moments. The key is balancing high-energy activities with sophisticated hospitality that appeals to your target audience and aligns with your brand image.
Q: How do you coordinate multi-day corporate events?
A: Multi-day event coordination requires detailed timeline management, vendor scheduling, and seamless transitions between programming elements. We develop comprehensive production schedules, coordinate setup and breakdown logistics, manage staffing rotations, and maintain consistent guest experiences across all days. Our team provides on-site management throughout the entire event duration, ensuring smooth operations while adapting to any real-time changes or requirements that arise during the extended programming period.
Super Bowl VIP Hospitality Planning: Corporate Event Services by Gravel Experiential
Full-Service Event Production: Venue Transformation, Interactive Entertainment & Brand Activation Management
Expert Super Bowl VIP lounge planning and corporate hospitality services. Gravel Experiential creates branded activations and premium guest experiences for major sporting events nationwide.



























