When Barstool Sports needed to create the ultimate VIP experience for Super Bowl LIX in New Orleans, they called Gravel Experiential to bring the party to life. We transformed an Executive Suite at the Astor Crown Plaza Hotel into a high-energy branded playground that perfectly balanced Barstool's bold personality with VIP-level hospitality. Picture this: custom mini golf, spin-to-win games, a branded slushie bar pumping out Louisiana-inspired cocktails, and an exclusive swag shop – all wrapped in Barstool's signature style.

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Our team handled everything from the initial "what if?" brainstorms to the final champagne toast, managing the full transformation of the space and keeping the good times rolling for three straight days. Working with our partners at CORT for furniture and local vendors for those authentic NOLA touches, we created a space that felt like Barstool's home away from home in the heart of the French Quarter.

 

The result? A perfect blend of content creation hub and VIP hangout spot that kept Barstool's most valuable partners entertained and engaged throughout Super Bowl weekend while generating plenty of social-worthy moments along the way.

PROGRAM TYPE

Consumer Event

Media Event

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SERVICES RENDERED

Venue Management

Spatial Design

Project Management

Event Production

Guest Experience

Vendor Procurement + Management 

Ambassador Staffing

Design + Fabrication

Entertainment