Nando's Grand Opening with

Chance the Rapper

Chicago

Situation:

 Create awareness for a new Nando’s location on Michigan Avenue in downtown Chicago.

Task:

Manage Nando’s grand opening event benefiting Social Works, Chance the Rapper’s non-profit in support of Chicago Public Schools.

Action:

We took the lead on organizing the A/V, security, graphics and photography needs for the Opening. We worked with the Chicago Police Department, Alderman Reilly and the Department of Transportation to develop an appropriate security plan that included shutting down one block of Michigan Ave. to help control the 700+ fans that showed up to meet Chance. We were also tasked with developing a floor plan that would allow Chance to move throughout the crowded restaurant while allowing enough room for the required audio equipment, graphics and space for media.  

Result:

Close to 200 fans were able to meet Chance and experience Nando’s on Michigan Ave. without incident. Media coverage was off the charts and social media mentions topped over 500,000 impressions. Nando’s total donation to Social Works was $50,000! The Michigan Avenue location continues to exceed sales projections and is one of the busiest restaurants for the international fast casual chain. 

Program Type:

Press Event

Consumer Event

Charity Event

 

Tags:

Venue Management

Spatial Design

Project Management

Event Production

Technical Oversight

Guest Experience 

Vendor Procurement + Management

Brand Ambassador Staffing

Event Strategy

Design & Fabrication

Temp Staff & Brand Ambassadors

VIP Handling

Lenny

CAC

SoCo

S & F

Nando's

Gravel_GCircle_Logo_White.png

Stay in the know!

  • LinkedIn - White Circle
  • Instagram - White Circle
partyslate-featured-white.png
Chicago Address