Situation:

Create a unique networking and brand experience in downtown New Orleans for 3,400 conference guests.

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Task:

Convert two square blocks and eight bars and restaurants into 19 individual spaces where key brands from the MillerCoors portfolio can tell their story and guests can learn about upcoming programs for the summer selling months.

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Action:

We worked with the City of New Orleans to shut down Fulton Street and each of the bars and restaurants on the street to create an outdoor reception space complete with performance stage for Miller Lite partner, Luke Bryan. We provided RFID bracelets to each of the guests that allowed them to interact with each brands and receive important sales information. 

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Result:

Feedback from guests on the reception experience was off the charts! In the end, the RFID interactions from the evening resulted in close to 300,000 impressions on social media.