MillerCoors Distributor Convention

New Orleans

Situation.

Create a unique networking and brand experience in downtown New Orleans for 3,400 conference guests.

Task.

Convert 2 square blocks and 8 bars and restaurants into 19 individual spaces where key brands from the MillerCoors portfolio can tell their story and guests can learn about upcoming programs for the summer selling months.

Action.

We worked with the City of New Orleans to shut down Fulton Street and each of the bars and restaurants on the street to create an outdoor reception space complete with performance stage for Miller Lite partner, Luke Bryan. We provided RFID bracelets to each of the guests that allowed them to interact with each brands and receive important sales information.

Result.

Feedback from guests on the reception experience was off the charts! In the end, the RFID interactions from the evening resulted in close to 300,000 impressions on social media.

Program Type

Internal Events | Corporate Event | Brand Showcase

File Under

Creative Strategy | Experiential Design | Venue Selection + Management | Spatial Design | Art Direction | Project Management | Event Production | Technical Oversight | Guest Experience | Vendor Procurement + Management | F&B | Transportation | Brand Ambassador | Staffing | Content Management | Event Strategy | Event Look & Feel, Branding | Signage and Wayfinding | Floorplans | Design & Fabrication | Social / Networking Activities | Project & Budget Management| Permits

3,400

conference guests

19

individual spaces

30k

social impression

1/11
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