Lenny Kravitz Concert

Las Vegas

Situation.

Create a momentous close to the MillerCoors Distributor Conference at Caesar’s Palace in Las Vegas.

Task.

Transform Caesar’s Palace outdoor pool area into a concert venue for a private performance by rock legend, Lenny Kravitz.

Action.

With only 63 hours from load in to load out, we built a custom deck over the largest pool at Caesar’s Palace and constructed a tailor-made performance stage with 822 feet of metal truss, 60 strobe lights, 135 moving lights and enough audio equipment for a true rock and roll experience. A total of 250 crew members worked day and night to help this rock legend, “Let Love Rule.”

Result.

MillerCoors employees and distributors were ecstatic about a surprise performance by a artist of this caliber. The post-event survey results repeatedly asked for a concert experience to be part of the agenda for future conferences.

Program Type

Internal Events | Corporate Event | Concert

File Under

Venue Selection + Management | Spatial Design | Project Management | Event Production |Technical Oversight | Guest Experience | Vendor Procurement + Management | VIP Handling | Talent Procurement | Entertainment | Stage Design & Fabrication | Housing / Hotel Management

63

hours in + out

822

feet of truss

250

crew members

1/4
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